Bringing mobile experiences to life

Whitepaper: How SmartPhones turned humanity to a network of Superheroes

Sun, 04 Aug 2013 08:52:00 -0400

Smartphones are becoming one of the most convenient and vital tools in our lives, no matter what social networking activities we are doing, the chances of doing them more deeply and often is getting higher with our Smartphones on the go, especially because we have an instant internet WIFI or 3G access.

Smartphones are shifting to be pocketable personal computers rather than just only cell phones, leading most of us to spend a ton of time on our mobile devices. As according to Our Mobile Planet statistics, 75% of smartphones users in Saudi Arabia claimed that they never leave home without it, 54% users in Egypt said they would rather give up computer for a smartphone , while 41% in UAE said that a smartphone is more entertaining than a TV.

In our previous whitepaper How Mobile Apps are Changing the Way We Interact we mentioned what are the top apps categories being used by smartphones users, in this whitepaper we will spot the light on smartphones users’ behaviors and what makes an app addiction worthy.

Get the full white paper here

اطلاق تطبيق فاذكروني بمناسبة اقتراب شهر رمضان المبارك

Sun, 07 Jul 2013 03:57:48 -0400

بمناسبة اقتراب شهر رمضان المبارك، قام بنك البلاد باطلاق تطبيق فاذكروني مجانا لأجهزة الايفون ،الاندرويد والبلاك بيري بتطوير من فروت ابس الرائدة في تطوير تطبيقات الهواتف الذكية

يضم فاذكروني كل ما يلزم المستخدم المسلم حيث يحتوي على القرآن الكريم، أوقت الصلاة ، اتجاه القبلة ،الأذكار والأوردة اليومية، التقويم الهجري، امساكية رمضان ودليل الحاج والمعتمر.

من اهم ميزات تطبيق فاذكروني ، امكانية اختيار مدينتك عن طريق تحديد موقعك تلقائيا او البحث عن المدينة يدويا لعرض اوقات الصلاة بالاضافة الى امساكية رمضان في المدينة المختارة و جدولة ختمة القرآن الكريم، حيث يمكنك اختيار عدد من الايام لختم المصحف الشريف ثم البدء بالقراءة، ليقوم التطبيق بحساب مستوى الانجاز يوميا وتذكيرك بالمدة المتبقية لانجاز ختمة القرآن

من الجدير بالذكر ان بنك البلاد من المؤسسات السباقة في اطلاق مبادرات تطبيقات الأجهزة الذكية، حيث قام باطلاق تطبيق التقويم الهجري لأجهزة الايفون في شهر رمضان المبارك من العام الماض.

روابط تحميل التطبيق على جوالك

اندرويد : http://bit.ly/1811ZuF

ابل ستور : http://bit.ly/152ZeD3

بلاك بيري : http://bit.ly/151XxFN

كتابي ٣ اول مكتبه تفاعلية عربية

Thu, 04 Jul 2013 04:48:00 -0400

أعلنت فروت ابز المتخصصة بتطبيقات الهواتف المحمولة الذكية و المملوكة من قبل شركة الحلول التقنية المثالية عن إطلاقها الإصدار الثالث من تطبيق كتابي: مكتبة عربية تًمكن الملايين من مستخدمي الآيفون و الآيباد من التمتع بالقراءة في اي مكان وزمان و تبادل النقاشات لجَعل تجربة القراءة تفاعلية و متميزة. ويمكن مستخدمي هواتف الآيفون الذكية من قراءة أحدث إصدارات الكتب.

يأتي الإصدار الثالث ليوفر للمستخدم تجربة قراءة فريدة و مميزة ليتميز عن التطبيقات المثيلة في متجر أبل إذ يتيح كتابي الان معرفة ما يقراء المجتمع من كتب، من خلال اصدار خاصية المجتمع والتي تمكنك ليس فقط من اكتشاف كتب جديدة عن طريق اظهار ما يقراءة كل مستخدم من كتب بل يبين الكتب التي يتم مناقشتها بين المجتمع للتكمن من معرفة أراء القراء قبل شراء الكتب، والسماح لجميع المستخدمين بأنشاء حسابات خاص بهم من خلال التسجيل عبر فيسبوك.

وفي إطار سعيها المتواصل لتحفيز وتشجيع المجتمع العربي على القراءة، عملت فروت ابز على توفير خدمة كتب قد تعجبك والتي تقترح عليك كتب حسب اهتمامك الشخصي في القرائة، وعند اختيارك كتاب، يتيح لك كتابي من تصفح فهرس الكتاب للتأكد من محتواه و ملائمته لإهتماماتك.

مجموعة من المميزات و التحديثات رافقت الإصدار الجديد وهي:

• تصميم جديد كليا للتطبيق يتميز بسهولة الاستخدام.

• اصدار خاصية المجتمع لتتمكن من معرفة ما يقرأه مجتمع كتابي وما هي الكتب التي يتم مناقشتها.

• اصدار خاصية "كتب قد تحبها" في صفحة كل كتاب لتتمكن من التعرف على كتب ذات صلة او مشابهه لكتابك المفضل.

• إمكانية الدخول عبر فيسبوك لمشاركة ما تقرأ من كتب مع اصدقائك وللحصول على كتب مجانية

• ساعد الآخرين بكتابة تعليقاتك ورأيك في الكتب وكن جزءا من تجربة قراءة تفاعلية

• دعم فني لحل جميع مشاكل القراء.

• خاصية استرجاع الكتب، التي تمكنك من استرجاع كتبك المشتراه سابقا

لتحميل النسخة الجديدة، اضغط على الرابط التالي:

https://itunes.apple.com/us/app/ktaby-mktbt-rbyt/id471693796?mt=8

Creating killer mobile content needs better actions

Sun, 09 Jun 2013 11:17:47 -0400

Image copyrighted to cebuqebservices.com

Building clever content:

One great thing to impress your mobile app users is to build a clever content that has the power to attract users to get more downloads, revenues, shares and likes. Mobile app should focus on creating unique information that is formatted specifically for smartphones users. Recently mobile content has experienced a massive surge; users increasingly rely on smartphones for a range of functions, the demand for text and other materials such as (books, music, entertainment, and movies) that can be accessed via mobile devices has skyrocketed. For that the most important thing is to know how to create an ideal mobile app content and what are the useful points that need to be followed while we are creating/writing mobile app content for users?

Learn what your users want:

Take a look at your content and see if what you are producing is actually useful for your users, does it make sense in their live? Is it making their jobs easier in some way? You need to walk a mile in your users’ shoes and provide solutions for their problems.

Define your Users:

Users you are communicating with will help you define your voice, how you write will be also woven into who you are writing for .it is must to keep in mind that your users will be from different background and different educational level. Trying to be smart by using big words and complicated sentence will just make them click away. “If you can’t explain it simply you don’t understand it will enough” Einstein. And you should remember that clever content needs to stay short, simple, and informative.

Keep your users engaged:

Focusing on the quality of your content and offering users what they want are important factors to reach to them easily and keep them engaged. Other steps that can increase the level of your users engagement:

Speak with users and communicate them .ask them about their feedback Send them continuous digest emails and you can also invite them to participate in generating your app content.
Listen and response to users feedback, let them know that you are there and you care
Take advantage of push notifications of mobile apps, keep it simple and short, send it when your users most likely to react to it, and remember not to over use.

Don’t dismiss the value of content; it is your way to successful business and to grow up quickly.

FROOTAPPS INVITES YOU TO DROP BY OUR BOOTH AT THE MOBILE SHOW, DUBAI

Sun, 12 May 2013 08:24:16 -0400

It is our great pleasure to invite you to join us at the Mobile Show, to be held at Dubai International Convention and Exhibition Centre on Sheikh Zayed Road from 14 – 15 May 2013, Dubai- UAE. Our participation at the Mobile Show is built on the theme “Brining mobile experience to life”, where we will showcase a wide range of mobile applications.

The Mobile Show, Dubai is the Middle East’s largest show for mobile technology, mobile applications and solutions. Over 50 exhibitors will participated at the event including companies such as Mobily, Qualcomm, Samsung and BlackBerry.

FrootApps will showcase in the Mobile Show our expertise in creating the ideal mobile app solution and how to bring the mobile experience into life, where FrootApps Talented engineering and user experience teams design and develop apps across all platforms including mobile and tablet. IOS, Android, Blackberry and Windows’

We look forward to seeing you at our booth M-G40 where you will have the opportunity to interact with our experts and see first-hand how FrootApps is leading the way in building cross-platform mobile apps and communities that engage millions of users across the globe.

Infograph: MENA Smartphone and tablet devices market size

Mon, 29 Apr 2013 02:25:42 -0400

Whitepaper: How Mobile Apps are Changing the Way We Interact

Sun, 28 Apr 2013 04:49:00 -0400

10 years ago, if we wanted to go to a trip, we had to take a dedicated paper map, take a photo camera, a video camera, a CD player, flash light, laptop with only wifi connection, note books, pencil, a mobile device or maybe pager. With all those equipment held, life was very hectic, and inconvenient to remember where you put your stuff if you forgot them…but currently, with the power of technology and smartphones. Things are shifting and erasing old habits.

It is with no doubt mobile is becoming the new era for human interaction with technology, and applications are the interactional tools that empowered users to function and perform many tasks as according to their needs. Enabling users to accomplish their daily tasks through their mobile has pushed MENA market with an increase in demand for those devices.

Approximately, there are 22,000,000 smartphone and tablet in MENA, and Android based devices taking the lead with 40% penetration, followed by a drop in IOS devices to take 35%, while the rest is fragmented between Blackberry and Nokia devices. Understanding the market is a major aspect which allowed Frootapps to serve millions of customers across the globe through bringing the mobile experiences and creating enjoyable consumptional flows through Shababeek: A mobile social platforms to discuss, share and engage with discussions, Kitabi: M-publishing platform for Arabic digital content integrated with social reading experience, Fa’eni Qareeb: a social prayer exchange application, where users share, comment, and invite their friends to join praying circles, Loool: a platform for sharing, generating feedback and publishing jokes introduced by users to users.

Get the full white paper here.

Apps Race for MENA appstore

Thu, 28 Mar 2013 10:51:00 -0400

It is a fact that mobile is the new era in daily human interaction with technology, and mobile apps are the strength that empower those mobiles to function and perform many tasks, it’s also “confirmed that number of mobile devices used to access the internet will overtake the number of desktop devices, for the first time in the history of the web.”(Wamda), while we speak there are 775.000 app available on the appstore But the real question is how to compete with all other apps available on the appstore?! Especially for those who launch Arabic mobile apps?

Shine like a star on search: appearing on the first result of searches is not an easy task on apple appstore, due to the competition and the search volume of each keyword, but this is only a part of the story when it comes to Arabic language, because the search function on appstore doesn’t gather several quires and consider them as one or related ones, such as what Google does, the result of this function will force Arab apps developers to consider different spellings for Arabic words, even the small ones, such as اذكار and أذكار with or without the "ء" To overcome this, Arab developers should use several tools to figure out the search volume and competition for each inserted keyword, by using https://appstorerankings.net which allows you to analyze and discover the search volume, competition, and how many apps are using the same keyword to decide on which Arabic spelling the keyword should be inserted.
Choose your road to success: choosing the right category to list your app on is as much important as choosing the right keywords, due to the fact that choosing the right one would affect directly the amount of downloads per day to result in trending the app. The volume of competition between each category is determent by the amount of apps available, the demand by users, how relevant the category to the app and how many downloads needed to trend on that category. However, sadly the only way to know which category your app must be in is through experiments by changing the category each time you upload a new release, which leaves a room for startups to consider this gap.
Choose your land of fighting: Saying I want to target the Arab world is not enough; you should focus your efforts on a specific geographic area to be the big fish in the small bowl and heavily drive all your marketing materials to be delivered to that area through press releases, social media, SEO, Mobile search ads…etc.
Integrate SEO and social media: as researches tell, users are more likely to download an app if it was referred by a friend, so your focus is to influence and track users to specific shareable points through user experience flows in the app, and empower them to share more, but to narrow downloads, you should implement an integrated marketing strategy to insure that regardless from where users came, they will result on downloading the app, here are few ideas on how to do the integration:

Create a landing page for the app; it should also be mobile friendly.
Use a dedicated web pages for content (If app is user generated content) and SEO those pages.
Include social media sharing in the app for each content/action.

All in all, this process of generating new downloads to your app to result in raking better in the store, being more visible is always a continues work that never ends, so if you have more ideas on how to also sustain and generate downloads to your app in order to compete, I’d much love to hear.

Resources:

http://www.wamda.com/2013/02/how-mobile-is-changing-business-infographic

http://www.mobilemarketingwatch.com/app-store-rankings-impacted-by-ios-6-25794/

http://readwrite.com/2013/01/08/google-play-to-hit-1-million-apps-before-apple-app-store

http://readwrite.com/2013/01/07/apple-app-store-growing-by

خلفيات للايفون والايباد

Wed, 27 Mar 2013 05:39:00 -0400