10 years ago, if we wanted to go to a trip, we had to take a dedicated paper map, take a photo camera, a video camera, a CD player, flash light, laptop with only wifi connection, note books, pencil, a mobile device or maybe pager. With all those equipment held, life was very hectic, and inconvenient to remember where you put your stuff if you forgot them…but currently, with the power of technology and smartphones. Things are shifting and erasing old habits.

It is with no doubt mobile is becoming the new era for human interaction with technology, and applications are the interactional tools that empowered users to function and perform many tasks as according to their needs. Enabling users to accomplish their daily tasks through their mobile has pushed MENA market with an increase in demand for those devices.

Approximately, there are 22,000,000 smartphone and tablet in MENA, and Android based devices taking the lead with 40% penetration, followed by a drop in IOS devices to take 35%, while the rest is fragmented between Blackberry and Nokia devices. Understanding the market is a major aspect which allowed Frootapps to serve millions of customers across the globe through bringing the mobile experiences and creating enjoyable consumptional flows through Shababeek: A mobile social platforms to discuss, share and engage with discussions, Kitabi: M-publishing platform for Arabic digital content integrated with social reading experience, Fa’eni Qareeb: a social prayer exchange application, where users share, comment, and invite their friends to join praying circles, Loool: a platform for sharing, generating feedback and publishing jokes introduced by users to users.

Get the full white paper here.