Smartphones are becoming one of the most convenient and vital tools in our lives, no matter what social networking activities we are doing, the chances of doing them more deeply and often is getting higher with our Smartphones on the go, especially because we have an instant internet WIFI or 3G access.

Smartphones are shifting to be pocketable personal computers rather than just only cell phones, leading most of us to spend a ton of time on our mobile devices. As according to Our Mobile Planet statistics, 75% of smartphones users in Saudi Arabia claimed that they never leave home without it, 54% users in Egypt said they would rather give up computer for a smartphone , while 41% in UAE said that a smartphone is more entertaining than a TV.

In our previous whitepaper How Mobile Apps are Changing the Way We Interact we mentioned what are the top apps categories being used by smartphones users, in this whitepaper we will spot the light on smartphones users’ behaviors and what makes an app addiction worthy.

Get the full white paper here

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Building clever content:

One great thing to impress your mobile app users is to build a clever content that has the power to attract users to get more downloads, revenues, shares and likes. Mobile app should focus on creating unique information that is formatted specifically for smartphones users. Recently mobile content has experienced a massive surge; users increasingly rely on smartphones for a range of functions, the demand for text and other materials such as (books, music, entertainment, and movies) that can be accessed via mobile devices has skyrocketed. For that the most important thing is to know how to create an ideal mobile app content and what are the useful points that need to be followed while we are creating/writing mobile app content for users?

Learn what your users want:

Take a look at your content and see if what you are producing is actually useful for your users, does it make sense in their live? Is it making their jobs easier in some way? You need to walk a mile in your users’ shoes and provide solutions for their problems.

Define your Users:

Users you are communicating with will help you define your voice, how you write will be also woven into who you are writing for .it is must to keep in mind that your users will be from different background and different educational level. Trying to be smart by using big words and complicated sentence will just make them click away. “If you can’t explain it simply you don’t understand it will enough” Einstein. And you should remember that clever content needs to stay short, simple, and informative.

Keep your users engaged:

Focusing on the quality of your content and offering users what they want are important factors to reach to them easily and keep them engaged. Other steps that can increase the level of your users engagement:

1. Speak with users and communicate them .ask them about their feedback Send them continuous digest emails and you can also invite them to participate in generating your app content.
2. Listen and response to users feedback, let them know that you are there and you care
3. Take advantage of push notifications of mobile apps, keep it simple and short, send it when your users most likely to react to it, and remember not to over use.

Don’t dismiss the value of content; it is your way to successful business and to grow up quickly.

It is our great pleasure to invite you to join us at the Mobile Show, to be held at Dubai International Convention and Exhibition Centre on Sheikh Zayed Road from 14 – 15 May 2013, Dubai- UAE. Our participation at the Mobile Show is built on the theme “Brining mobile experience to life”, where we will showcase a wide range of mobile applications.

The Mobile Show, Dubai is the Middle East’s largest show for mobile technology, mobile applications and solutions. Over 50 exhibitors will participated at the event including companies such as Mobily, Qualcomm, Samsung and BlackBerry.

FrootApps will showcase in the Mobile Show our expertise in creating the ideal mobile app solution and how to bring the mobile experience into life, where FrootApps Talented engineering and user experience teams design and develop apps across all platforms including mobile and tablet. IOS, Android, Blackberry and Windows’

We look forward to seeing you at our booth M-G40 where you will have the opportunity to interact with our experts and see first-hand how FrootApps is leading the way in building cross-platform mobile apps and communities that engage millions of users across the globe.